CHPCNY wanted to educate the public on the costs involved in developing new housing in New York City.
We created a mobile web app in which the user acts as a building developer to create new housing. Through a series of questions the user is challenged to build housing that matches the rent. As the user makes their choices a 3D building is animated to show the progress in construction. If the user can't meet the development costs they are encouraged to accept government subsidies to make the building viable.
The game www.insidetherent.nyc was launched in June and generated loads of media and public discussion through in-app sharing.