Chase.

Manhattan UNFOLDS Chase Money Card.

  • Client:

    Chase

    Industry:

    Corporate

  • The Brief

    To launch the new debit card campaign in the Manhattan market Chase Bank commissioned VanDam to customize VanDam's award winning NYC UNFOLDS.

  • The Solution

    The map motivated check account customers to come into branches to request their cards. UNFOLDS maps were mailed to account holders in NYC achieving a record response rate of 8%.

    Promotional posters, as shown, advertised the launch of the Chase debit card in branches.