Bloomies.

Maps as Self Liquidating Coupons.

  • Client:

    Bloomingdales

    Industry:

    Corporate

  • The Brief

    Bloomingdales commissioned VanDam to create a series of maps to major US cities

  • The Solution

    The maps were distributed to hotel concierges who gave them free to guests.

    Guests could redeem the maps for a 10% discount when presented at any Bloomingdales store.