Mini.

Pop-Up Maps.

  • Client:

    BMW

    Industry:

    Corporate

  • The Brief

    Minimaps & Pop-ups for the Launch of Mini and the New 3 Series...

    To launch the Mini brand BMW commissioned VanDam to develop and produce a series to custom city maps to off-beat attractions.

  • The Solution

    VanDam designed a series of strip maps in the shape of the Mini's roof to telescope out of drivers' jackets...

    "Great maps designed by Stephan Van Dam..."
    -William Hamilton