Pfizer.

The convention standard for guiding physicians.

  • Client:

    Pfizer

    Industry:

    Corporate

  • The Brief

    In 1996 a consortium of cultural institutions including MoMA, The Metropolitan Museum of Art and the Guggenheim Museum decided to honor the United Nations at its 50th anniversary and commissioned VanDam to design and produce a Culture Guide to be given to visiting presidents of UN member countries.

  • The Solution

    Ever since Pfizer Pharmaceuticals has asked VanDam to create a series of Culture Guides to major world cities for its medical conventions. This program set a new standard in medical convention guides and is now in its 10th year - Pfizer couldn't be happier...

    "The Culture map to NYC..."