CITYSMART

"A Map that’s More than A Map."
Put your brand into people's pockets.
"Sleek 4-D interactive maps..."
"The best innovation in map design."

DIVERSION MAGAZINE
"Ingenious...a magical series"
Put your brand into people's pockets.
"A Map that’s More than A Map."

CITYSMART

Put your brand into people's pockets.

The Power of Maps

Maps are social miniatures which empower the user, provide critical context and make the complex clear. They are also pieces of art. Ours happen to be in the MoMA collection.

The Market

ANNUAL NYC TOURISM ECONOMIC IMPACT

$70 BILLION
TOTAL VISITORS TO NYC EACH YEAR

55.8 MILLION
DOMESTIC VISITORS TO NYC EACH YEAR

44.2 MILLION
FOREIGN VISITORS TO NYC EACH YEAR

12.2 MILLION
CHINESE VISITORS TO NYC EACH YEAR

1 MILLION
SPENT BY THE AVERAGE CHINESE VISITOR

$8,500
CLEAR NAVIGATION ACROSS MEDIA

The Opportunity

ONE MAP FOR ALL MEDIA

Put your brand into people's pockets.

Cross Platform Coverage

VanDam's CitySmart program offers a seamless cross media campaign: A suite of dimensional print maps with ad and editorial integration, an interactive web map, plus an immersive 4DmApp tell your brand story consistently. All components are trackable with total support for your co-op and redemption programs.

Targeted Distribution

Maps are indispensable travel tools and serve as personal concierges for how people experience the city. Distribution of dimensional print through high-end hotels, airports and visitor centers ensures you reach and engage your audience physically, turning them into walking billboards. The web and app maps engage, educate and entertain your audience with specials and social media generating live analytics and actionable location intelligence.

Custom Maps You Can Use

VanDam maps are known for their elegant functionality, clear information design and lasting souvenir value. They are graphic art, telling your stories and portraying your world in multiple languages. VanDam's CitySmart program offers a halo effect which creates a positive and memorable customer experience. Full custom maps make your marketing DNA visible and tangible.

mAppable Metrics

VanDam’s CitySmart maps create buzz and actionable location intelligence through geofencing. This allows you to measure and adjust your campaign on the fly, drive traffic, transactions and new customer acquisition. Send targeted messages and specials based on location for promotional redemption. One of the many redeeming qualities of VanDam’s CitySmart map program.