Gaming the Housing System in NYC.

  • Client:




  • The Brief

    CHPCNY wanted to educate the public on the costs involved in developing new housing in New York City.

    We created a mobile web app in which the user acts as a building developer to create new housing. Through a series of questions the user is challenged to build housing that matches the rent. As the user makes their choices a 3D building is animated to show the progress in construction. If the user can't meet the development costs they are encouraged to accept government subsidies to make the building viable.

  • The Solution

    The game was launched in June and generated loads of media and public discussion through in-app sharing.